The StageUp agency has been appointed to act as the media and marketing adviser for Lega Basket Serie A, the top league of basketball in Italy.
The league clubs voted at a meeting in Bologna to expand the role of StageUp, which has worked with the league since 2003.
StageUp said it would focus on six areas on behalf of Serie A: media and broadcast rights, sponsorship, event management, innovation and technology, product placement and arena management.
“We are very pleased to continue and expand the collaboration that began in 2003,” StageUp president Giovanni Palazzi said. “It is a prize for the work done so far, but it is also a stimulus to give further continuity to a process of innovation. The synergy between marketing and media activities is the future for sports organisations, and we intend to grasp all opportunities in the interest of the league and Italian basketball as a whole.”