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Star India embraces virtual reality with Voke tie-up

Pay-television broadcaster Star India has entered into a partnership with US virtual reality company Voke to deliver VR sport coverage to the Indian market for the first time.

The long-term deal started with Star's coverage of the 2016 Kabaddi World Cup, which opened in the Indian city of Ahmedabad on Friday.

The national team competition runs through to October 22 and Star’s video streaming service Hotstar, which is providing live coverage of all World Cup matches, will be enhanced with the VR offering.

Voke’s live TrueVR stream for the Kabaddi World Cup will be available to Hotstar users on both Google Cardboard and Gear VR headsets. In addition, a personalised, 2D user-controlled experience will also be available for viewers without headsets on Hotstar.com or on the Hotstar app.

Highlights and video on demand content from the World Cup will also be offered in VR.