Sunset+Vine lands ICC production contract

The International Cricket Council has named UK sports production and media company Sunset+Vine as its live production partner under a four-year deal.

The agreement incorporates all televised events staged by cricket’s global governing body from 2016 to 2019.

The partnership commences with January’s U19 World Cup in Bangladesh and covers eight major tournaments including next year’s World Twenty20 in India and the 2019 World Cup in England and Wales. It will amount to 185 live matches, produced for a global audience.

Each match will be distributed and broadcast by the ICC’s global broadcast partner, pan-Asian pay-television broadcaster Star Sports, and its licensees. The deal marks the first time the ICC has taken live production in-house.

Jeff Foulser, chairman of Sunset+Vine, said: “Cricket coverage has been in this company’s DNA since the late 1990s when we introduced innovations like Hawk-Eye and the Snickometer to (UK commercial broadcaster) Channel 4’s coverage and we look forward to working closely with the ICC’s broadcast rights holders to deliver exciting and compelling coverage for their viewers around the world.”

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