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TIM becomes Discovery’s first Olympic mobile broadcast partner

Telecommunications group Telecom Italia (TIM) has agreed a first-of-its-kind partnership with media and entertainment company Discovery Communications that will grant it access to content from the Olympic Games.

In the first of Discovery’s digitally-focused deals offering tailored content to mobile operators across Europe, TIM’s customers will gain exclusive access to content from the 2018 winter Olympic Games in Pyeongchang, South Korea and the 2020 summer Games in Tokyo, Japan.

The official mobile broadcaster designation gives TIM the opportunity to co-brand with the Olympic rings and offer its customers a differentiated viewing experience with exclusive access to a 24-seven operator-branded linear news and highlights channel, as well as exclusive short-form content.

The deal also allows TIM to have a direct brand affiliation with the Olympic movement throughout the 2018-2020 Olympic cycle, starting with Pyeongchang 2018, and will deliver real-time access to the latest information and news on national Olympic athletes to all its customers.

Subscribers to TIM also will have instant access to Eurosport Player, the international sports broadcaster’s live and on-demand digital service, which provides coverage of the Fina World Swimming Championships; IAAF World Championships in Athletics; Grand Slam tennis tournaments the French Open, US Open and Australian Open; cycling Grand Tours the Giro d’Italia, Tour de France and Vuelta de Espana and additional winter sports, where users will be able to access exclusive VR and AR content, a 360 experience and over 30 additional feeds.

Discovery has exclusive multimedia rights for 50 countries and territories in Europe for the Olympic Games spanning 2018 through to 2024 under a deal signed with the International Olympic Committee in June 2015.