Turkish digital and satellite-television broadcaster Sports TV has acquired rights for events organised by the International Table Tennis Federation, the world governing body of table tennis.
The TMS International agency, the federation’s long-term media and marketing distribution partner, collaborated with the Total Sports Asia agency to strike the deal with Sports TV. Total Sports Asia has a six-year deal, from 2011 to 2016, to assist TMS International in selling the federation’s global media rights.
The duration of the Sports TV deal was not disclosed.
“It is always good for table tennis when new territories are added to show world title events in table tennis,” TMS International managing director Anders Thunström said. “We have not done deals in Turkey before and we hope this can develop into a deal where Sports TV can show table tennis regularly on their network.”