Turner Sports sells out NBA All-Star Game ad inventory in record time

Turner Sports has sold out its available units for next weekend’s NBA All-Star Game across the entire three days of festivities in Charlotte in record time.

Jon Diament, executive vice president for Turner Sports ad sales, told AdAge that the company completed its business three weeks ago.

“We sold out earlier than ever before,” Diament said. “There are an awful lot of advertisers out there who want to connect with the young, urban, engaged NBA audience, and this is such an efficient buy for them.”

According to Kantar Media estimates, the 2018 All-Star Game resulted in $64.9m (€57.3m) in ad sale revenues across the weekend.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.