Turner Sports has sold out its available units for next weekend’s NBA All-Star Game across the entire three days of festivities in Charlotte in record time.
Jon Diament, executive vice president for Turner Sports ad sales, told AdAge that the company completed its business three weeks ago.
“We sold out earlier than ever before,” Diament said. “There are an awful lot of advertisers out there who want to connect with the young, urban, engaged NBA audience, and this is such an efficient buy for them.”
According to Kantar Media estimates, the 2018 All-Star Game resulted in $64.9m (€57.3m) in ad sale revenues across the weekend.