HomeNewsFootballPoland

TVP adds Uefa Under-21 Euro 2019 rights

Polish public-service broadcaster TVP has secured rights to the 2019 Uefa Under-21 Championship.

The deal is for all matches, including those played by the Polish national under-21 team. It made the agreement with the CAA Eleven agency, Uefa’s exclusive sales agent for national-team rights,

TVP has had strong financial backing over the last 18 months from the Polish government and has built an impressive sports-rights portfolio, including free-to-air rights to 37 matches per season of the Polish Ekstraklasa, Poland’s top-tier football league.

Earlier this year TVP acquired rights to the upcoming 2019 Fifa U-20 World Cup that will be hosted in Poland.

TVP has been focussing on those properties which hold national interest, acquiring rights to a host of Uefa national team events, Polish volleyball, third-tier football league II liga, and abridged live race programmes to Formula One. Polish driver Robert Kubica returned to the sport in 2019.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.