UFC signs content partnership with China’s Qutoutiao

The UFC has signed a content partnership with Chinese short-form video platform Qutoutiao.

The partnership will allow China-based fans to watch content from the MMA promotion on the go by following the newly-launched official UFC account on Qutoutiao.

The account will include live event highlights, athlete features and interviews, knock-outs of the week and more.

It is Qutoutiao’s first sports content deal, and forms part of the UFC’s drive to expand its presence in China. Later this year, the UFC Performance Institute Shanghai will open in the Jing’An district.