UK Athletics secures vital FTA exposure with latest short-term BBC deal

(Matt McNulty/Getty Images)
(Matt McNulty/Getty Images)
UK Athletics has agreed a domestic media rights deal with public-service broadcaster the BBC for its 2024 major events series, providing much-needed exposure for the governing body as it seeks new investment from sponsors.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Athletics

London Marathon to 'consider other options' following expiry of latest BBC deal

28 Sep 2021
Athletics

UK Athletics secures 2022 coverage on BBC platforms

10 Feb 2022
Athletics

UK Athletics faces challenge to retain value of BBC deal

13 Feb 2020
Athletics

BBC lands long-term London Marathon extension

20 Jun 2022
Athletics

BBC secures Diamond League rights until 2024

12 May 2021