![Philip Wågnert, Viaplay Group chief technology and product officer - (Image: Viaplay)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/11/ViaplayHisenseCrop.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=369)
Subscription streaming operator Viaplay Group has widened the reach of its Viaplay service by agreeing a deal with Vidaa, the smart television platform of Chinese consumer electronics manufacturer Hisense.
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