VTV acquires Euro 2012 rights in Vietnam

Vietnamese state broadcaster VTV has concluded its acquisition of the rights to this summer’s Uefa Euro 2012 football tournament – a deal reported exclusively by TV Sports Markets in January – according to local press reports.

The fee was not reported but Phan Ngoc Tien, deputy head of VTV3, said the broadcaster had paid an increase on what it had paid for Euro 2008.

The deal was negotiated by the Sportfive agency. Local reports say that the agency had been seeking at least €5 million ($6.55 million) for the rights, but the actual fee agreed with VTV is understood to have been lower.

VTV will provide live coverage of all 31 matches from the tournament, plus highlights.