Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space

The University of Kansas celebrating the national title in 2022 (Getty Images)
The University of Kansas celebrating the national title in 2022 (Getty Images)
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.

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