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World Club 7s outlines breadth of distribution

Organisers of the World Club 7s have announced that the 2014 edition of the rugby union sevens tournament will be available in 200 million households worldwide.

Organisers appointed the RDA Television and IEC in Sports agencies to distribute rights to the event, which will take place at Twickenham in the UK on August 16-17.

BT Sport, the pay-television channel of UK telecommunications company BT, will serve as host broadcaster of the event and will produce 10 hours of live coverage.

Viewers in France can access live coverage through pay-television broadcaster beIN Sports, while media company Nuvolari will broadcast live coverage in Italy.

Indian sports and entertainment pay-television channel Sony Six will broadcast live coverage across the Indian sub-continent, while viewers in Southeast Asia can view live coverage on pan-regional sports broadcaster Eurosport Asia.

Pay-television broadcaster ESPN will broadcast live coverage in the US and Latin America, while audiences in Israel can view games live on pay-television sports broadcaster Charlton.

Pay-television broadcaster OSN has acquired live rights in the Middle East and North Africa, pay-television broadcaster Fox Sports will live broadcast the tournament in Australia, and fans in New Zealand can access live coverage on digital free-to-air channel Sommet Sports.

IEC will manage the global satellite and fibre distribution and deliver broadcaster servicing through the Stockholm production hub of Lagardère Unlimited, the sports marketing division of media conglomerate Lagardère.