![Rugby World Cup match between Australia and New Zealand at Eden Park, October 2022, in Auckland. (Photo by Phil Walter/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/10/GettyImages-1431592596.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
World Rugby has acquired the RugbyPass digital media platform as part of a seven-year media rights deal with pay-television broadcaster Sky New Zealand.
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