Sky New Zealand
New Zealand’s uncompetitive media-rights market made life difficult for IMG’s sale of Rugby League World Cup rights.
Increasing the number of live Premiership Rugby matches broadcast had an “immediate and tangible” impact on its international distribution and income, according to the league’s commercial director Dominic Hayes.
Pay-television broadcaster Sky New Zealand this month stepped in to acquire PGA Tour golf rights after streaming service Coliseum negotiated the termination of its deal.
Southern hemisphere rugby rights have increased significantly in global value, driven by explosive growth in the UK, France and the Middle East, and supported by strong returns in difficult core markets.
England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.
World Rugby, the sport’s governing body, exceeded expectations in a deal agreed earlier this month with pay-television operator Sky New Zealand for the rights to the 2015 Rugby World Cup.
Online subscription service Coliseum Sports Media continued to shake up the previously moribund New Zealand market with the acquisition of the US PGA Tour this month.
Pay-television broadcaster Sky New Zealand has paid a significantly increased fee to hold on to New Zealand’s domestic cricket rights, facing one rival bidder and the threat of new market entrants.