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World Rugby extends IMG archive partnership

The IMG agency has renewed its long-standing exclusive global archive partnership with World Rugby to include all major events until the end of 2020.
 
The deal will now cover the Women’s Rugby World Cup, World Rugby U20 Championship and World Rugby Sevens Series, with more than 2,500 hours of content to be made available via the IMG Replay digital platform.
 
Content will include archive footage from both upcoming and historic seasons and events.
 
World Rugby chairman Bill Beaumont said: “IMG has proved itself over many years to be an excellent partner for World Rugby, helping us to grow the game in several key markets around the world. 

“In particular, IMG’s influence in making the most of the Olympic effect since rugby sevens’ debut at the Games in Rio 2016 has been profound. With the help of the team at IMG, I look forward to more growth in 15s and sevens over the coming years as we introduce millions of new fans globally to our tournaments and other events.”
 
In addition to the newly extended partnership, IMG also represents World Rugby globally across licensing and marketing.