WWE and PP Sports extend China digital rights partnership

World Wrestling Entertainment (WWE) and PP Sports have signed a new multi-year agreement that extends their deal for weekly live WWE programming across China.

In a press release WWE said that, in addition to airing the weekly Raw and SmackDown shows, PP Sports will continue to offer WWE Network as a subscription video-on-demand service.

PP Sports, one of China’s biggest sports streaming services, will also put WWE content on its co-managed sports channels on Youku and Migu, increasing the reach of WWE programming in China.

Dongmao Ge, deputy general manager of PP Sports, said: “As the exclusive digital partner of WWE in China, PP Sports has delivered more than 300 episodes of WWE programming over the past three years. We have seen tremendous growth of WWE fans in China, and are excited to extend this partnership.”

The extension deal comes ahead of  WWE’s largest tryout in China to date. Taking place on July 15-18, up to 50 male and female athletes will compete to be selected to train at the WWE Performance Centre in Orlando, Florida.