Astro

Pay-television broadcaster Astro is close to renewing its deal for Uefa national team rights in Malaysia, TV Sports Markets understands.

The Lagardère Sports agency has secured media-rights deals in various territories for the International Table Tennis Federation.

Astro’s renewed deal with the Badminton Association of Malaysia will see the telco invest much more in promotion but is largely unchanged in cash terms.

Malaysian pay-television operator Astro has expanded a rights deal with the Badminton Association of Malaysia (BAM) to become the exclusive broadcast partner of the national governing body.

International sports broadcaster Eurosport has secured exclusive rights for the English Football League Cup knockout competition in Brunei and Malaysia.

Currency depreciation against the dollar has hurt English Premier League revenues in its final three deals in Asian markets.

Malaysian pay-television broadcaster Astro has extended its rights deal for the Premier League, the top division of English club football.

England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

Malaysian pay-television operator Astro has retained its broadcast rights to the Uefa Champions League club football competition in Malaysia and Brunei.

The matching-rights clause held by pay-television broadcaster Astro in its previous agreement with the Football Association of Malaysia is continuing to cause complications for the association.

The Football Association of Malaysia last week secured an extraordinary deal for the rights to the M-League, the country’s top football league, and other association rights.

Malaysian pay-television operator Astro has acquired rights for the Professional Squash Association (PSA) World Tour.

Agencies Zenith Media and IMG Events & Media are in pole position to win the rights to Malaysia’s M-League after an aggressive joint bid.