English Premier League rights in Cyprus will increase in value following a direct renewal with telco Cyta. The new three-season deal with Cyta, from 2019-20 to 2021-22, will be worth just under €1.5
The added content provided by the Nations League will push the value of Uefa national-team rights in Greece up by more than 30 per cent from 2018-19, TV Sports Markets understands.
Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.
Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.