Canada Soccer

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Mediapro’s February deal with Canadian Soccer Business involves a moderate degree of financial risk for the Spanish company but the potential gains are substantial.

The Mediapro agency and production group has secured deals to enable next week’s crucial United States-Canada Concacaf Nations League match to be aired free of charge on linear television in Canada.

The Mediapro agency has agreed a 10-year deal to distribute media-rights for effectively all Canadian soccer, including home matches of the national team and the new Canadian Premier League