China Media Group
WTA Finals back on CCTV for first time since 2021
The WTA Finals, the season-ending WTA Tour tournament, has returned to Chinese linear television for the first time since the Peng Shuai controversy in November 2021
LaLiga lands first CCTV deal in nine years
LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.
Chinese TikTok rival Kuaishou named official Paris 2024 rights-holder
On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…
CCTV retains Australian Open rights to 2026
Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…
All 17 Formula E races secure live airing on CCTV
Every race from the 2024 Formula E season is to be shown live in China for the first time after the series organiser signed a significant media rights agreement with the state-owned China Media Group (CMG)
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
China Media Group to produce international feed for four sports at Paris 2024
China Media Group (CMG), the Chinese state media company, has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, to produce international…
Douyin sublicenses Fifa World Cup streaming rights from CCTV
Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
Macau’s TDM renews Olympics agreement with China Media Group
TDM, the public broadcaster in Macau, will show live coverage of Beijing’s 2022 Winter Olympics after striking a new agreement with China Media Group, the Chinese state media company and rights-holder.
China Media Group retains Olympics rights to 2032 in four-Games deal
China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…
Beijing 2022 engages China Media Group in broadcast tie-up
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) has signed two co-operation agreements with state media company China Media Group