The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.
The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
China Mobile’s video entertainment unit Migu and New Zealand-based fitness brand Les Mills have agreed a deal to develop personal fitness content for the Chinese market T
Migu, the video entertainment subsidiary of mobile telcoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
Chinese telcos ZTE and China Mobile have joined forces for the country’s 2nd National Youth Games to deliver what they claim is China’s first 5G sporting event.