SportsMax (Caribbean)

Cricket
Media

Cricket Australia has agreed four-season renewals in the US and the Caribbean with Willow and Sportsmax, as well as its first ever deal in Latin America with ESPN.
Multi-sport

SportsMax, the pay-television broadcaster in the Caribbean, has appointed chief financial officer Nick Matthews as its new chief executive, replacing the long-serving Oliver McIntosh
Football

Broadcasters in the Caribbean region have been invited to bid for rights to the Uefa club competitions from 2021-22 to 2023-24 in the latest sales process to be initiated by the Team Marketing agency
Horse Racing

This year’s edition of the Pegasus World Cup Championship Invitational Series US horse-racing event will benefit from television exposure in sub-Saharan Africa and the Caribbean for the first time courtesy o…
Football

Caribbean Premier Sports Limited, a joint venture between telcos C&W Communications and Digicel, has launched a dedicated English Premier League channel called ‘Rush’, which will be added to C&W’s Flow …
Multi-sport

The International Olympic Committee has furthered the reach of its Olympic Channel media platform by agreeing a partnership with Caribbean pay-television broadcaster SportsMax
Olympic Games

Pay-television broadcaster SportsMax approximately doubled the value of the Olympics in the Caribbean in order to win rights to the 2018 and 2020 Games.

Olympic Games

International Media Content, parent company of pay-television broadcaster SportsMax and a subsidiary of telecommunications group Digicel, has acquired exclusive broadcast rights in the Caribbean to the 2018 winter Olympics in PyeongChang and the 2020 summer Games in Tokyo.

Cable & Wireless Communications told TV Sports Markets this week its entry into the Caribbean sports-rights market was to drive its quad-play offering across the region, and that it did not invest in rights…

Interview with James Tooke, SVP (media & content), Cable & Wireless Communications, on the Caribbean sports rights market and the strategy behind Flow Sports.

Football

England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.