The German Bundesliga’s strategy of intertwining international media-rights agreements with ancillary brand-building and football development activities has continued in its deal with Indonesian OTT and pay-television platform Mola TV.
Fox Sports Asia is in a challenging series of carriage negotiations in its key markets, with pay-television platforms trying to use the pan-regional broadcaster’s eroded sports portfolio to drive down fees.
Fox Sports Asia’s new two-and-a-half-season deal with IMG for Serie A rights in Singapore and Malaysia, is understood to be worth about $7m (€6.1m) for both territories combined, equating to about $2.3m
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