IMG Arena
IMG Arena bolsters streaming rights with six-year Brazilian basketball deal
IMG Arena, the sports betting arm of the IMG agency, has agreed a six-season extension to its global live streaming deal with Liga Nacional de Basquete, the top tier of Brazilian club basketball
CEV in spotlight over 10-year betting-rights agreement
The recent sale of betting streaming and data rights by the European Volleyball Confederation (CEV) has become a subject of contention among stakeholders seeking to understand the rationale for selling the rights for a 10-year term and not running a competitive tender process.
IMG Arena develops virtual Nascar betting product, secures streaming rights
IMG Arena, the sports betting arm of the IMG agency, is to begin offering bookmakers a virtual sports betting product for the Nascar US stock car racing series, along with distributing the international…
CEV secures uplift for club betting, data rights in IMG Arena deal
The European Volleyball Confederation (CEV) secured an uplift for its club-competition betting streaming and data rights in its deal with the IMG Arena agency, but the valuation was still well below the rights-holder’s expectations for the property.
IMG Arena and ATP Media’s virtual tennis product to provide much-needed content
IMG Arena, the sports betting arm of the IMG agency, and ATP Media, the ATP Tour’s international media-rights sales and broadcast production arm, have developed a virtual ATP Masters 1000 tennis product f…
CEV follows up Infront deal with long-term IMG Arena agreement
The Confédération Européenne de Volleyball (CEV), the sport’s governing body in Europe, has announced its second high-profile rights agreement in as many weeks in a long-term betting streaming and data…
IMG Arena extends NHL betting rights to US market
IMG Arena, the sports betting arm of the IMG agency, has expanded its deal with ice hockey’s NHL by securing rights to provide US sports betting operators with live streams of select out-of-market games.