Lagardère Sports
IMG could face the winner’s curse
IMG stretches the budget for badminton rights and now faces challenge of the market
Centralisation of rights brings big pay day for Badminton World Federation
Competition and the City
Has Seamus O'Brien backed the wrong horse in the New York Cosmos now that the Abu Dhabi-backed New York City are on the scene?
The long game
The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term p…