LiveMode
LiveMode takes on investment from LFU project partners General Atlantic, XP
LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
LiveMode’s Fifa love affair continues with 2026 World Cup sales mandate
LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Ascending Cazé TV won’t rival established broadcasters for rights buyouts
Agency LiveMode has no plans to compete directly against Brazil’s established media companies for all-encompassing exclusive rights deals despite racking up a powerful audience base on streamer Cazé TV.
CazéTV and Globo to split Euro 2024 rights in Brazil
Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
Globo moves quickly for Club World Cup after Fluminense’s Libertadores win
Fluminense's weekend victory in the final of the Copa Libertadores, South America's elite clubs competition, has encouraged Brazilian media group Globo to invest in rights to the forthcoming Fifa Club…
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
CazéTV deals with Sportfive to show Messi in US Open Cup
Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Brazilian digital influencer Casimiro to stream Women’s World Cup matches
Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
LiveMode recruits ex-Meta LatAm sports head Lenz Cesar to lead expansion
Brazilian sports marketing agency LiveMode has recruited experienced sports broadcast executive Leo Lenz Cesar to its expanding team
Fifa Club World Cup returns to Globo in Brazil
Brazilian media group Globo has acquired rights to the forthcoming 2022 Fifa Club World Cup
Fifa Club World Cup rights on the market in Brazil
The deadline to submit bids for two rights packages in Brazil to the Fifa Club World Cup passed yesterday (Monday)
Globo’s World Cup renegotiation sends Casimiro’s star soaring in Brazil
Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.
LiveMode appoints Aquilino as head of media rights
Felipe Aquilino has been recruited as head of media rights at Brazilian sports marketing agency LiveMode after recently leaving FC Diez Media, SportBusiness understands
Fifa opens up Qatar 2022 coverage in Brazil with streaming deals
Fifa has agreed what it claims is a landmark deal for its Fifa+ streaming service to provide the entire 2022 World Cup for free in Brazil, while content agreements have also been signed with the Disney…
Brazilian influencer Casimiro to stream World Cup matches, Airtel nets rights in Africa
Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Globo the frontrunner as CBF set for Copa do Brasil uplift
The Brazilian Football Confederation (CBF) is unlikely to reach its R$650m-per-year target for global media and marketing rights to the Copa do Brasil but is set fair for an overall increase compared to the current cycle.
1190 Sports secures Campeonato Paulista international rights
1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, has secured international broadcast rights to the Campeonato Paulista Brazilian state championship until 2025.