Mediapro

Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.

Spain’s three major telcos have refused to match the Mediapro agency’s minimum asking price to carry coverage of the Uefa Champions League and Europa League, according to daily newspaper El País.

Imagina, parent company of the Mediapro agency, and Orient Hontai Capital have formally sealed a deal through which the Chinese private equity firm will acquire a majority stake in the Spanish media group.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.

Spain’s anti-trust regulator, the Comisión Nacional de los Mercados y La Competencia (CNMC), has closed an investigation into Mediapro in relation to possible anti-competitive practices concerning the beIN Sports and beIN LaLiga pay-television channels marketed by the agency.

Chinese investment fund Orient Hontai has ratified a deal to acquire a controlling stake in Imagina, the parent company of the Mediapro agency, according to Spanish newspaper El Confidencial.

Lega Serie A, the organising body of the top division of Italian club football, is set to enter into private negotiations over its media rights with Spanish agency Mediapro after talks with broadcasters failed to result in an agreement satisfying its goals for its next domestic contract.

Fox Sports Latin America’s deal for Formula One rights in the region is less valuable than Mediapro’s recently broken agreement, but much more expensive than the pay-television broadcaster’s previous deals

Strong competition was the primary reason for the value of Champions League and Europa League rights in Spain increasing by about 77 per cent late last month.

Lagardère Sports and Mediapro deals illustrate the inroads international agencies continue to make in the Latin American sports-rights market.

Second-round bids for Portuguese Primeira Liga international rights have once again fallen below Sport TV’s expectations, despite a five-way agency shootout.

Spain’s LaLiga finalised the sale of its rights for 2016-17 to 2018-19 last month, taking its total domestic income over the cycle to at least €1,031.2m ($1,166.3m) per season.

The Spanish High Court has quashed fines imposed on the Mediapro agency and four football clubs in December 2013.

Mediapro last week acquired the remaining two packages of domestic Spanish LaLiga rights for the three seasons from 2016-17 to 2018-19, after a second round of bidding.

The Mediapro agency acquired a slate of Spanish LaLiga rights this week in order to fill the schedule of its recently-launched digital-terrestrial sports channel Gol.

The Mediapro agency has acquired three packages of LaLiga Spanish football domestic rights for a total fee of €55.8m ($63m) over three years, from 2016-17 to 2018-19.

The Mediapro agency has launched Gol, a new free-to-air sports channel in Spain.