Mediapro

The Mediapro agency has agreed a sublicensing deal with Brazilian media company Globo to market international rights to the country’s domestic football tournaments.

Spanish football’s ongoing rights shake-up continued during a fortnight in which collective selling was brought forward by the league and Mediapro was appointed its international marketing partner.

The collective international rights deal for LaLiga, the new brand name of the Spanish Football League, will not include champion Barcelona, Espanyol, Celta Vigo or Real Sociedad, while US technology company Microsoft has denied reports that it has struck a deal with Real Madrid for its international rights.

LaLiga, the new brand name of the Spanish Football League (LFP), has said that international deals for the Spanish top tier will be struck regardless of whether it has complete control of clubs’ media rights for the 2015-16 season.

Spanish agency Mediapro has acquired rights for Spanish Segunda División football club Real Mallorca.

The Mediapro agency is to withdraw its Gol T football pay-television channel from Spanish digital-terrestrial television on July 1.

Rights for the heavily anticipated boxing bout between Floyd Mayweather Jr. and Manny Pacquiao have been acquired by the Mediapro agency in Spain.

Pay-television broadcaster beIN Media Group will launch its beIN Sports channel in Spain on August 1.

German sports broadcaster Sport1 has acquired rights to the 2015 and 2017 EuroHockey Championships, along with agreeing a three-year deal for club competition the Euro Hockey League.

Sunday’s game between Barcelona and Real Madrid became the first Spanish Liga football match broadcast live in aircraft under a deal between the Mediapro agency and Turkish Airlines.

Pay-television operator DirecTV has struck a carriage deal in several Latin American countries for the Mediapro agency’s Canal F1 Latin America Formula One-dedicated pay-television channel.

Weak competition for Europa League rights in Spain forced Uefa into lengthy negotiations with the beIN Media Group and the Mediapro agency, who were bidding jointly. A deal was eventually agreed last week.

Pay-television operator Televisa has struck a carriage deal in Mexico for the Mediapro agency’s Canal F1 Latin America Formula One-dedicated pay-television channel.

Spanish agency Mediapro and pay-television broadcaster beIN Media Group have been awarded media rights for the Uefa Europa League European club football tournament.

Spanish club Barcelona said this week that the planned return to collective selling would help La Liga to eventually match or exceed the media-rights income of Italy’s Serie A, but that it would require the country’s pay-television industry to be much stronger.

Spanish agency Mediapro has taken control of the Euro Hockey League and its international media rights after acquiring the Pro Sport agency’s shareholding in the continental hockey tournament.

Telecommunications company Telefónica has dislodged the Mediapro agency as Barcelona’s official rights-holder for the 2015-16 season, the Spanish Liga club has announced.

Spanish agency Mediapro will launch its new Formula One channel in Latin America on March 1.