Nascar

Multiple Sports
Fan Engagement

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Motorsport
Events

Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Motorsport
Media

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Motorsport
Media

Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Motorsport

The CW’s deal for exclusive Nascar Xfinity Series rights in the US has made it the most valuable second-tier motorsport property in the world, teeing up an overall media rights fee increase for Nascar as it begins the final stages of negotiations for rights to the top-tier Cup Series.
Motorsport
Data

Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
Motorsport
Licensing & Merchandising

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Motorsport
Media

Nascar's decision to sell Xfinity Series rights on a standalone basis demonstrates a clear change in the stock car series' domestic media strategy from 2025, as it seeks greater exposure for the teams and drivers in its ecosystem.
Motorsport
Media

NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
Motorsport
Media

NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
Motorsport
Media

The Automobile Racing Club of America and Fox Sports announced an extension of broadcast rights for the ARCA Menards Series in the United States through the 2024 season, while also expanding the number…
Motorsport
Events

NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
Motorsport
Media

US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Motorsport
Media

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Motorsport
Media

Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
Motorsport

Nascar's Kevin James-fronted Netflix comedy series The Crew has not been renewed for a second season, SportBusiness understands
Motorsport

Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Motorsport

US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.