National Basketball Association (NBA)

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Agreement advances efforts for planned regional streaming service
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Indian media group Viacom18’s three-season deal for rights to the NBA reflects the property’s stagnant profile in the country, where broadcaster interest in the league has waned.
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Veteran American sports commentator Beth Mowins will make history on December 3 when she becomes the first woman to call a National Basketball Association regular-season game on ESPN
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Indian media group Viacom18 has secured a multi-year deal for National Basketball Association broadcast rights in India
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The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.
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The NBA secured a big uplift fee in Greece, while a late agreement with beIN in the Middle East and North Africa resulted in a decline.
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The NBA, which opened its African headquarters in Johannesburg in 2010, sees widespread free-to-air coverage on the public-service broadcaster as key to growth in South Africa.
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Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
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BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)
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The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.
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Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
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Dutch pay-television broadcaster ESPN has acquired rights to the NBA basketball league ahead of the start of the 2021-22 season later this month
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Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
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Subscription television channel TNT Sports has agreed a rights deal in Brazil with North American basketball league the NBA and beer brand Budweiser
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In another sign of normalcy returning to the American sports industry, the National Basketball Association said its domestic television ratings for the first round of the 2021 playoffs were up both from…
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Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
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The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
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The National Basketball Association, a consistent first-mover in the maturation of the American legal sports betting landscape, is looking to help set the industry pace once again with the formation of…