National Basketball Association (NBA)
NBA All-Star Game TV ratings rise eight per cent following format change
The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7
TNT to broadcast NBA All-Star Game’s fourth quarter commercial-free
TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time
NBA and Tsai ‘optimistic’ over return of CCTV coverage
Brooklyn Nets owner Joseph Tsai has expressed his desire for Chinese state broadcaster CCTV to resume its coverage of the NBA basketball league amid the continued fallout caused by a tweet sent last year…
Zion Williamson’s Pelicans debut expected to provide NBA timely TV ratings boost
Zion Williamson's highly-anticipated debut for the New Orleans Pelicans, in a nationally-televised prime-time game against the San Antonio Spurs on January 22, is expected to give the National Basketball…
NBA extends content partnership with Twitter, Turner Sports
The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports
NBA plans 5G smartphone broadcasts at 2020 All Star Game
The National Basketball Association is looking to continue to experiment with its innovative 5G smartphone broadcast initiative at next year's NBA All Star Game at the United Center in Chicago
NBA drops two Golden State Warriors games from national TV
The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month
NBA agrees streaming rights deal with FanCode in India
The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
NBA nets free-to-air deal in South Africa with e.tv
The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv.
The multi-year agreement names e
NBA League Pass distribution extended in the Philippines
The NBA basketball league has extended partnerships with digital services and telecommunications providers Globe Telecom, Smart Communications and PLDT to distribute its NBA League Pass subscription service…
Houston Rockets games dropped from Tencent schedule
Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
Sky launches new NBA show as part of biggest-ever coverage
UK pay-television broadcaster Sky Sports has announced details of a new weekly basketball show to support its coverage of the NBA during the 2019-20 season
NBA seals free-to-air Brazilian platform with Band
Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league
Rakuten launches dedicated NBA streaming service in Japan
Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country
Silver defends NBA response to tweet furore, CCTV pulls exhibition games
NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…
NBA talks go to wire in the Philippines after Solar loses appetite
Filipino pay-television broadcaster Solar Entertainment Corporation withdrew from talks to renew its long-held rights to the National Basketball Association last week after deciding the property had become too expensive, SportBusiness Media understands.
NBA rights competition drives Sky Italia extension premium
Competition between pay-television broadcaster Sky Italia and OTT platform DAZN for the rights to the American National Basketball Association ensured the former paid a substantial uplift for exclusive rights in the country from 2019-20 to 2022-23.
DAZN tops sports app revenue study
OTT streaming service DAZN has unseated Major League Baseball as the producer of the world’s top revenue-generating sports app, according to a new report.