National Basketball Association (NBA)
NBA Western Conference Finals not to be broadcast on Turkish TV
The NBA's Western Conference Finals will not be shown on Turkish television due to the presence of Turkish star Enes Kanter’s Portland Trail Blazers, who has been an outspoken critic of Turkish President R…
WNBA and CBS Sports agree to multi-year TV deal
The Women’s National Basketball Association and CBS Sports have announced a multi-year media-rights deal that begins with the upcoming 2019 season.
Impact of international stars helps drive global NBA League Pass viewership
The NBA's international players are driving increased engagement and viewership worldwide on NBA League Pass, according to figures obtained from the rights-holder by SportBusiness Media
YouTube to livestream NBA 2K League 2019 season
NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday]
Chris Benyarko, NBA senior vice-president of direct to consumer
Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.
NBA launches Africa Youtube channel with two live games per week
The NBA has launched a Sub-Saharan Africa-specific YouTube channel, which will feature two live game broadcasts per week for the rest of the 2018-19 season
NBA adds 10-Minute Pass to micro-transactions initiative
The NBA is expanding its innovative micro-transactions initiative by allowing fans to watch portions of games in 10-minute increments
NBA G League inks deal with Dailymotion
The NBA G League, which serves as the NBA’s official minor league, has launched a full scale partnership with streaming broadcaster Dailymotion.
NBA content made available on Alibaba platforms in China
The NBA has expanded its partnership with Chinese e-commerce giant Alibaba to offer fans in China original programming and an easier way to buy merchandise
FREE | NBA Data Report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.
NBA goes social with Facebook Watch partnership
North American basketball league the NBA has agreed a game highlights deal with social media platform Facebook
Turner Sports sells out NBA All-Star Game ad inventory in record time
Turner Sports has sold out its available units for next weekend's NBA All-Star Game across the entire three days of festivities in Charlotte in record time.
NBA on board as WarnerMedia launches Innovation Lab
US media and entertainment company WarnerMedia has said it will launch an incubator designed to create new and innovative consumer experiences and businesses, with basketball league the NBA signing on…
NBA and Turner partner to create mobile-only Yahoo show
The NBA is partnering with Turner Sports and Yahoo Sports to produce a live nightly show designed for mobile viewers.
Twitter to live-stream NBA on TNT games featuring single-player cams
Twitter will live-stream the second halves of 20 NBA games which air on TNT this season through a single-player, isolated camera view.
Spark strengthens portfolio with NBA deal
Spark has acquired rights in New Zealand for the NBA, with coverage of the North American basketball league set to be made available on the telco’s Spark Sport app.
NBA League Pass added to Amazon Prime Video channels
Amazon has added its first live-sports subscription service to its Prime Video channels by making the NBA League Pass package available to viewers in the United States.
NBA League Pass games made available to purchase by the quarter
The NBA is extending its move into micro-payments by reportedly making League Pass games available for purchase by the quarter.
Games which cost $6.99 will be on offer for $4.