Pac-12
Alibaba adds Pac-12 media rights to expand Chinese partnership
US college sports conference the Pac-12 has increased its annual media-rights income in China by about 66 per cent after agreeing a long-term deal with Alisports.
Why Pac-12 agreed LeTV deal in China
Last month’s deal between the Pacific-12 Conference (Pac-12) and Chinese internet firm LeTV is evidence that China’s internet platforms are providing sports bodies with exposure which has a value beyond rights fees.
Pac-12 engages Raine to assess media-rights landscape
Pac-12 expands LeTV partnership in China
The Pac-12 US college sports conference has expanded its rights partnership with Chinese internet company LeTV.
Pac-12 turns down AT&T carriage deal
The Pac-12 has rejected a proposal from AT&T that would have allowed the US telecommunications company’s DirecTV satellite pay-television service to carry coverage of the US college conference.
Metta Sport partnership broadens Pac-12’s reach to Latin America
Pac-12 Networks, the content and multi-platform media company for the Pac-12 US college sports conference, has agreed a multi-year distribution partnership with the Metta Sport agency covering the Latin America region.