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US college sports conference the Pac-12 has increased its annual media-rights income in China by about 66 per cent after agreeing a long-term deal with Alisports.

Last month’s deal between the Pacific-12 Conference (Pac-12) and Chinese internet firm LeTV is evidence that China’s internet platforms are providing sports bodies with exposure which has a value beyond rights fees.


College sports organisation the Pac-12 Conference has appointed global investment bank the Raine Group to work on its media-rights strategy as it seeks to take advantage of all of its major properties…

The Pac-12 US college sports conference has expanded its rights partnership with Chinese internet company LeTV.


The Pac-12 has rejected a proposal from AT&T that would have allowed the US telecommunications company’s DirecTV satellite pay-television service to carry coverage of the US college conference.

Pac-12 Networks, the content and multi-platform media company for the Pac-12 US college sports conference, has agreed a multi-year distribution partnership with the Metta Sport agency covering the Latin America region.