SBS (Korea)

Golf

An impending renewal of Korean Ladies Professional Golf Association’s domestic media rights by SBS is being bitterly opposed by rival broadcaster JTBC, which has threatened legal action.
Baseball

Four Korean broadcasters with rights to the country's baseball league are seeking compensation due to disruptions to this season's schedule caused by the Covid-19 pandemic
Olympic Games

Korean ecommerce company Coupang has been making aggressive bids for sports content since entering the market six months ago, culminating in a major bid for Tokyo 2020 Olympics rights in recent weeks.
Olympic Games

Korean ecommerce group Coupang is reported to be close to acquiring streaming rights for the Tokyo 2020 Olympics in a sublicensing deal with the ‘Korea Pool’ of terrestrial broadcasters.
Golf

It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sports media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.
Baseball

The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…
Multi-sport

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

Dentsu Asian Olympics deal drives revenue growth for IOC