Sky Sports
Netball Super League targets exposure ahead of professionalisation
The UK’s Netball Super League is relaunching in a new, professional format from March 2025. It is looking to its domestic deals with Sky and the BBC to drive stronger viewership, particularly through digital channels.
EFL set for free-to-air return as ITV closes in on deal
UK commercial broadcaster ITV is close to agreeing a sublicensing deal with Sky Sports for around 20 English Football League matches per season
Sky fills out long-term cricket calendar with IPL rights to 2027
Sky Sports secured exclusive rights in the UK for four years to the IPL, which starts today, to ensure it held a cricket property - the world’s most valuable - which occupies a fixed point for over two months in the calendar.
Sky strikes four-year IPL, WPL agreement after DAZN deal collapse
Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women’s Premier League from 2024 to 2027, as it continues to prioritise international T20 leagues over most overseas bilateral series.
PSL secures broad international coverage in major cricket markets
The Pakistan Super League secured broad exposure in key international cricket markets ahead of its 2024 edition, which began on Saturday
Pakistan Super League strikes increase for international rights
The Pakistan Super League secured an increase for its international rights despite political, economic and sporting instability at home and competition from other global T20 leagues.
Sky fee flat in four-year renewal for the Open
Pay-television broadcaster Sky Sports agreed to a flat fee to maintain its golf dominance in the UK market and retain rights to the Open Championship for another four years.
Sky pays uplift to renew PGA Championship till 2026
Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.
Sky Sports Racing and Racing TV voice concerns over Irish gambling ad ban
A proposed new bill in Ireland that would ban gambling advertising on television throughout the day has led Sky Sports Racing and Racing TV, the pay-television broadcasters dedicated to horse racing, to…
US Open fee down again in Sky renewal
Sky Sports agreed a three-year extension with the USGA, along with its agency Pitch International, for rights to the US Open after the parties came to a late agreement over the fee.
Sky lands comprehensive UK rights to 2023 Netball World Cup
UK pay-television broadcaster Sky will show live coverage of every game during this year’s Netball World Cup, which will take place in Cape Town, South Africa.
Sky moves into merchandising space with Fanatics
Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Sky halves cash fee in co-exclusive IPL deal with DAZN
Sky has halved its cash rights fee for Indian Premier League rights in the UK and Ireland by striking a one-year, co-exclusive rights deal with DAZN.
Sky reclaims US Open as Amazon declines to pay increase
UK pay-television broadcaster Sky Sports acquired exclusive rights to the US Open tennis grand slam from 2023 to 2027 after agreeing to pay a marginal increase on the previous fee.
Sky opts for initial short-term Women’s Premier League deal
Sky Sports acquired exclusive rights to the inaugural season of the Women’s Premier League after deciding, for now, to agree a one-year deal rather than make a long-term commitment.
Osborne becomes Sky’s first head of women’s sport
UK pay-television broadcaster Sky Sports has announced the promotion of long-serving producer Jo Osborne to the newly created role of head of women’s sport.
ECB provides makeweight to ensure Sky coverage of England’s Bangladesh tour
The England and Wales Cricket Board stepped in at the last minute with a makeweight to the fee offered by Sky Sports to ensure England’s current white-ball tour of Bangladesh was shown on Sky as well as on the ECB's own digital channels.
EFL offers rights a la carte to entice Viaplay, DAZN to fight Sky
SportBusiness Media analyses the EFL's global media rights tender, in which an a la carte menu has been provided to bidders, with 26 standalone packages available.