Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.
New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.
Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.
Norwegian state broadcaster NRK has extended a rights deal for coverage of the Biathlon World Championships and World Cup, while the country’s commercial and pay-television broadcaster, TV2, has snapped up rights to a package of Nordic skiing events.
Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.
TV2 Norway’s deal to buy the C More pay-television operation in Norway last month was driven by a desire to boost subscriber numbers ahead of the upcoming Premier League auction.
BeIN Media Group and the Pitch International agency have agreed a host of deals for the International Handball World Championships over the past few weeks, TV Sports Markets understands.
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Ufa Sports faces a hard battle to hold on to World Championship handball rights