TV2 (Norway)

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TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The Norwegian handball federation returned to former broadcast partner TV2 last month, keeping its media-rights revenue steady in the process.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.

TV2 Norway has struck a six-season deal to renew its rights to the top-tier domestic ice hockey league, the Get-ligaen. The deal, announced yesterday, will run from 2018-19 to 2023-24.

Norwegian state broadcaster NRK has extended a rights deal for coverage of the Biathlon World Championships and World Cup, while the country’s commercial and pay-television broadcaster, TV2, has snapped up rights to a package of Nordic skiing events.

Modern Times Group, the multi-territory commercial and pay-television broadcaster, has extended its rights partnership with the Premier League in Sweden and Denmark, as well as adding rights in Finland for the first time, while Norwegian commercial and pay-television broadcaster TV2 has also extended its contract with the top division of English football.

Norwegian commercial broadcaster TV2 has struck a production and rights deal with the International Cycling Union (UCI) for the 2017 UCI Road World Championships.


Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

TV2 Norway’s deal to buy the C More pay-television operation in Norway last month was driven by a desire to boost subscriber numbers ahead of the upcoming Premier League auction.

BeIN Media Group and the Pitch International agency have agreed a host of deals for the International Handball World Championships over the past few weeks, TV Sports Markets understands.

Mike Kiernan, analyst for SportBusiness Intelligence, reviews audiences across selected European markets for the Winter Olympics in Sochi

Uefa does good business for Euro 2016 in Sweden and Hong Kong

Tour de France commits early to EBU despite interest from agencies and pay-TV companies

CAA Eleven enjoys fee increase for Euro 2016 in Norway

European Qualifiers deal is first sign that Discovery will stimulate Nordic market

CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016

Ufa Sports faces a hard battle to hold on to World Championship handball rights

TV2 resurrects plan to launch premium pay-channel.