HomeFootballNordics

Fifa latest to prosper in the Nordics as World Cup value surges

(Michael Campanella/Getty Images)

Fifa is the latest rights-holder to benefit from fierce competition in the Nordics as it sealed huge increases for both the 2023 Fifa Women’s World Cup and the men’s World Cup in 2026.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Related Articles

Football
Africa

Football: Pan-regional broadcaster Al Jazeera Sport acquired the rights for Fifa competitions between 2015 and 2022, including the 2018 and 2022 World Cup The deal covers cable, satellite, terrestrial,…
Football
Nordics

Telco Telia was able to seal a three-season deal for Serie A in Sweden and Finland for a relatively modest increase amid strong competition and high increases for rights fees in the Nordics.

Related News

Football
Germany

Deutsche Telekom has acquired exclusive rights in Germany to the Coupe de France
Football
Global

The IMG agency is understood to have secured deals with 36 broadcasters since coming on board to sell the international rights to the Saudi Professional League (SPL) in the wake of Cristiano Ronaldo’s a…
Football
Germany

Media platform OneFootball and subscription sports streaming service DAZN have announced a distribution deal for the German and Austrian markets
Football
Asia

Sports broadcaster SPOTV has acquired rights in a host of Asian markets to the 2022 Fifa Club World Cup

Most recent

Skiing
Europe

As the battle over the centralisation of skiing rights rumbles on, Infront’s on-sale of Swiss-Ski rights has sprung no surprises, with the agency discreetly agreeing deals with existing FIS World Cup broadcasters.
Football
Germany

Uefa will see a slight increase in the value of its Champions League media rights in Germany amid tough conditions for rights-holders as a result of macroeconomic gloom, cost-cutting and uncertainty over the potential sale of pay-television broadcaster Sky Deutschland.
Motorsport
Spain

An absence of strong competition ensured multi-platform broadcaster DAZN renewed its rights in Spain to MotoGP at a flat fee, mirroring recent trends for major media rights deals in the country.
Cricket
India

Viacom18 secured rights to the new Women’s Premier League T20 competition after lodging a massive bid for the rights, despite a lack of competition from rival broadcasters.