TVB

Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.

Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.

The Hong Kong government told SportBusiness Media this week that its acquisition of Tokyo 2020 rights was a one-off prompted by the extreme financial pressures placed on broadcasters by the pandemic.

The Hong Kong government has acquired the broadcast rights to the Tokyo 2020 Olympic Games and will allow five local broadcasters to air the rescheduled Games

The Team Marketing agency has initiated the sales process in China for broadcast rights to Uefa club competitions from 2021-22 to 2023-24

MyTV Super, the subscription OTT platform run by Hong Kong commercial broadcaster TVB, has secured exclusive rights to the English FA Cup in a four-year deal from 2020-21 to 2023-24

Hong Kong could be left without a rights-holder for the next two editions of the summer Olympic Games, amid huge increases in broadcasting fees for the events

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Hong Kong commercial broadcaster TVB has acquired exclusive rights in the territory for coverage of the 2015 European Games multi-sport event in Baku, Azerbaijan.

The acquisition last week by Hong Kong broadcaster TVB of the rights to the 2016 Olympic Games underlines the determination of the broadcaster to protect its dominant position in free-to-air television while making inroads into the pay-television market.