TVB (Hong Kong)

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The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The acquisition last week by Hong Kong broadcaster TVB of the rights to the 2016 Olympic Games underlines the determination of the broadcaster to protect its dominant position in free-to-air television while making inroads into the pay-television market.

Hong Kong could be left without a rights-holder for the next two editions of the summer Olympic Games, amid huge increases in broadcasting fees for the events

Hong Kong commercial broadcaster TVB has acquired exclusive rights in the territory for coverage of the 2015 European Games multi-sport event in Baku, Azerbaijan.