United Media Group

Rights-holders and agencies are racing against time to sell sports media rights in the Balkans as competition threatens to subside between the market’s two main media groups, Telekom Srbija and United Media.

Kosmos Tennis has made a strong start to its Davis Cup media rights sales by securing increases in fee across Italy and the Balkans, a sign that the competition’s revamped format is bearing fruit.

The rise of Maria Sakkari and Stefanos Tsitsipas has increased the popularity of tennis in Greece, a country where the sport has just begun to break into mainstream culture.

United Media is paying increases in multiple territories for rights to events hosted by Fiba, world basketball’s governing body, in a pan-regional deal covering the Balkans, Greece, Cyprus and Bulgaria.

Nova, the Greek pay-television broadcaster now owned by United Media Group, has acquired rights to Spanish football’s LaLiga from next season onwards, replacing rival Cosmote.

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

The rivalry between United Media and Telekom Srbija is having dramatic effects on the sports broadcasting landscape in the Balkans and beyond.

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league

Slovenian public sports channel Šport TV has agreed a deal with the United Media Group for exclusive 2020 Uefa European Championship rights and all matches involving the Slovenian national football team …

Slovenian public-service broadcaster RTV Slovenija is the latest to sublicense rights to Uefa national-team matches from the United Group