Distributing the commercial rights to next summer’s Copa América Centenario is a “great opportunity” for the IMG agency.
Uefa opened its international competition rights to the US market early in its sales cycle to take advantage of the competitive environment, and was rewarded with a significant uplift.
Fifa avoided the prospect of going back into a US court by agreeing to extend its World Cup rights deal with Rupert Murdoch’s Fox Sports last month. But getting off the legal hook comes at a price, in terms of questions about Fifa’s governance and also, possibly, in having sold the rights at well below market value.
Mike Kiernan, Analyst for SportBusiness Intelligence, looks at television audiences in the major European markets and America for the 2014 Fifa World Cup