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Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

Discussions on a joint-venture between Chinese conglomerate Alibaba's streaming platform Youku Sports and Suning's own streaming platform PPTV have broken down, according to media reports

Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.

The NFL and Alibaba have announced a digital partnership in China that will feature weekly content on Youku's sports channel.