NFL partners with Alibaba’s Youku to push content in China

The NFL and Alibaba have announced a digital partnership in China that will feature weekly content on Youku’s sports channel.

Youku will host highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving and the NFL International series. Documentary content from NFL Films around events such as the NFL Draft will also be made available.

“We are excited to partner with Youku to bring localised NFL highlights and content to the NFL’s rapidly growing fan base across China,” said NFL China managing director Richard Young. “Youku’s popularity and high-quality production will provide our fans more access to NFL action every week.”