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IMG takes IWWF World Cup Series global

The IMG agency has agreed a multi-year deal to represent the global media rights of the International Waterski & Wakeboard Federation’s World Cup Series.

Under the deal, IMG will market the rights to the series across all platforms and show the events on its specialist action sports channel EdgeSport, with is currently broadcast in more than 25 territories.

Four events are confirmed for the 2015 IWWF World Cup Series, with scope for further dates to be added over the course of the agreement.

The forthcoming season begins on March 14-15 in Mandurah, Western Australia.

Kuno Ritschard, IWWF president, said: “With over 60 million participants in our sport, we will shortly celebrate our 43rd Waterski & Wakeboard World Cup stop in Mandurah. The timing to join hands with IMG is therefore perfect as this global leader can help in raising our profile, increasing our media exposure and developing our sponsorship programmes.”