American Football
Daniel Cohen, senior vice president Americas, MP & Silva
Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.
MP & Silva to market NFL rights in European territories
The MP & Silva agency has agreed a deal to market the NFL American football league’s media rights across 42 European territories.
Bell fights regulator’s ruling on advertising during sports broadcasts
Canadian telecommunications company Bell Media has launched an appeal against the decision of the country’s media regulator to ban the substitution of Canadian advertising over US advertising during major sporting events such as the NFL American football league’s Super Bowl.
Watching Brief (Vol.96) Special Focus: American Football
Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX
Super Bowl attracts record US television audience
The NBC network’s live coverage of the New England Patriots’ victory over the Seattle Seahawks in the NFL Super Bowl American football championship game on Sunday generated the largest US television audience ever recorded.
CBS deal shows power of the NFL
The CBS network’s renewal of its deal with the US National Football League for its Thursday Night Football package underlines the incredible power of the league in the US television market.
MEDIA RIGHTS: From January 15 to January 28
Media rights clips from January 15 to January 28
NFL launches new video app for Super Bowl fans
The NFL American football league has launched an in-stadium app providing video content for fans attending its Super Bowl showpiece game in Phoenix on Sunday.
NFL signs YouTube partnership
American football league the NFL has signed a partnership with YouTube creating an official channel for the organisation on the video-sharing platform.
BT Sport extends ESPN relationship
BT Sport and sports broadcaster ESPN have signed a seven-year agreement to expand the range of ESPN content available on the platforms of the UK pay-television broadcaster.
NBCU seeks to utilise Super Bowl to promote TV Everywhere services
US media company NBCUniversal will provide 11 consecutive hours of live streaming content free of charge for Super Bowl XLIX on February 1, as it seeks to use the huge audiences associated with the finale to the NFL American football season to raise awareness of its online viewing platforms.
NFL renews CBS Thursday Night Football deal
The NFL American football league has extended a rights deal for the Thursday Night Football package with the CBS network in the US.
MEDIA RIGHTS: From December 11 to January 14
Media rights clips from December 11 to January 14.
CBS Sports Network extends rights to Army football
US pay-television broadcaster CBS Sports Network has agreed a five-year rights extension with the Army Athletic Association for the body’s college American football games.
College Football Playoff finale smashes records for ESPN
US sports broadcaster ESPN has reported record cable television audience and rating figures for its broadcast of Monday’s inaugural College Football Playoff National Championship game.
ESPN’s media arm strikes NFL rights deals in Africa
The media distribution arm of pay-television broadcaster ESPN has agreed one-year rights deals for African pay-television providers Supersport and Zuku Sport for coverage of this year’s NFL American football league playoffs and Super Bowl championship game.
NFL furthers online video drive with Facebook partnership
American football league the NFL has bolstered its online video offering by agreeing a partnership with social media platform Facebook, according to the Wall Street Journal newspaper.
MEDIA RIGHTS: From November 27 to December 10
Media rights clips from November 27 to December 10