American Football
Learfield Sports partners with Snapchat, delivers Boise State deal
US collegiate sports rights holder Learfield Sports has signed an innovative partnership with social media platform Snapchat and has brokered a broadcast rights extension for Boise State University.
MEDIA RIGHTS: From April 16 to 29
Media rights clips from April 16 to 29
Atlantic 10 Conference teams up with American Sports Network
US college sports organisation the Atlantic 10 Conference has bolstered its broadcast reach by agreeing a multi-year partnership with media company Sinclair Networks Group.
NFL’s Eagles secure regional broadcast partnership
NFL American football franchise the Philadelphia Eagles has signed a regional broadcast partnership with US pay-television broadcaster Comcast SportsNet and the NBC10 regional affiliate of the NBC network.
Telekom Basketball launched on smart-televisions
German telecommunications company Deutsche Telekom has broadened the reach of Telekom Basketball by making the online channel available on internet-connected television services.
NFL lifts blackout policy for 2015 season
The NFL American football league has suspended its controversial broadcast ‘blackout’ policy for the 2015 season.
NFL breaks new ground with streaming initiative
The NFL will experiment with streaming live coverage of the American football league via online platforms on a global basis next season.
MP & Silva wins ‘fierce’ agency tussle for NFL rights across Europe
MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.
MEDIA RIGHTS: From February 26 to March 11
Media rights clips from February 26 to March 11
Daniel Cohen, senior vice president Americas, MP & Silva
Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.
MP & Silva to market NFL rights in European territories
The MP & Silva agency has agreed a deal to market the NFL American football league’s media rights across 42 European territories.
Bell fights regulator’s ruling on advertising during sports broadcasts
Canadian telecommunications company Bell Media has launched an appeal against the decision of the country’s media regulator to ban the substitution of Canadian advertising over US advertising during major sporting events such as the NFL American football league’s Super Bowl.
Watching Brief (Vol.96) Special Focus: American Football
Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX
Super Bowl attracts record US television audience
The NBC network’s live coverage of the New England Patriots’ victory over the Seattle Seahawks in the NFL Super Bowl American football championship game on Sunday generated the largest US television audience ever recorded.
CBS deal shows power of the NFL
The CBS network’s renewal of its deal with the US National Football League for its Thursday Night Football package underlines the incredible power of the league in the US television market.
MEDIA RIGHTS: From January 15 to January 28
Media rights clips from January 15 to January 28
NFL launches new video app for Super Bowl fans
The NFL American football league has launched an in-stadium app providing video content for fans attending its Super Bowl showpiece game in Phoenix on Sunday.
NFL signs YouTube partnership
American football league the NFL has signed a partnership with YouTube creating an official channel for the organisation on the video-sharing platform.