Athletics

Athletics

SFR Sport lost out to French pay-television rival Canal Plus in a fourth round of bidding for International Basketball Federation (Fiba) events this month, but added the Diamond League to its slow-growing portfolio of sports rights.
Athletics

International media and entertainment company Discovery Communications and its pan-European sports broadcaster, Eurosport, have unveiled a new partnership opportunity for mobile operators to deliver content from the Olympic Games.
Athletics

The USA Track and Field national governing body has signed a four-year partnership with the Penn Relays which will grant the US athletics showpiece enhanced media exposure.
Athletics

Two recent media-rights deals agreed by USA Track & Field, the governing body for US athletics, continue the upturn in commercial fortunes of an organisation which nearly went bust in the 1990s.
Athletics

The Lagardère Sports agency has struck a deal to distribute the USA Track & Field body’s international media rights.
Athletics

The SFR Sport division of French telecommunications company SFR has acquired rights in the country for the Diamond League athletics series.
Athletics

The IMG agency has agreed a deal to represent and sell the global media rights for Nitro Athletics, a new sports entertainment series pioneered by Jamaican sprint superstar Usain Bolt.
Athletics

The USA Track and Field (USATF) national governing body has entered into a long-term rights partnership with the NBC Sports Group division of US media company NBCUniversal.
Athletics

Fédération Française d’Athlétisme, the governing body of athletics in France, has awarded exclusive rights to Altice and the telecommunications company’s subsidiary, SFR.

Athletics

French pay-television broadcaster Canal Plus has agreed a four-year extension to its rights deal for the Monaco leg of the International Association of Athletics Federations’ Diamond League series.

Athletics

Broadcast coverage for this year’s European Athletics Championships, which began earlier today (Wednesday) in the Dutch capital of Amsterdam, has exceeded expectations, according to Svein Arne Hansen, president of the European Athletics governing body.

Athletics

The German Athletics Association (DLV) has agreed a multi-year extension to its rights deal with public-service broadcasters ARD and ZDF.

Athletics

The USA Track & Field national governing body has opted to switch its free online streaming service to a subscription-based model.

Athletics

UK public-service broadcaster the BBC has extended a rights deal for the London Marathon, one of the six members of the World Marathon Majors.

Athletics

The European Broadcasting Union consortium of public-service broadcasters has agreed a deal with Eurosport that grants the sports broadcaster multi-platform rights in Europe to a number of European Athletics-organised championships over the next four years.

Aquatics

The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.

Athletics

Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.

Athletics

Flow, the Caribbean pay-television platform owned by telecommunications company Cable & Wireless, has signed a partnership with the North American, Central American and Caribbean Athletics Association (NACAC) to be the exclusive broadcast partner and sponsor of the CARIFTA Games.