Athletics

The IEC in Sports agency has agreed a four-year deal to distribute the global media rights for the Dubai Marathon on an exclusive basis with immediate effect.

The London Marathon has signed a three-year broadcast rights partnership with the TCB Sport Media agency.

The 2014 European Cross Country Championships athletics event will be shown by 11 broadcasters across the continent, the European Athletics governing body has announced.

Media rights clips from November 13 to 26

The Dentsu Sports Asia subsidiary of the Dentsu advertising agency has secured a deal to produce and distribute coverage of the Singapore Marathon.

The Rio 2016 summer Olympic Games will feature athletics finals during morning sessions following a request by the local organising committee and Olympic Broadcasting Services, which serves as host broadcaster for all editions of the Games, to the IAAF, the global governing body of athletics.

European Athletics has said a total television audience of 358 million watched the 2014 European Athletics Championships, which took place in Zurich from August 12-17.

Hungarian public-service broadcaster MTV has said it will launch a new sports channel next year.

French pay-television broadcaster beIN Sports has broadened the reach of its new beIN Sports 3 channel by agreeing a carriage deal with satellite television operator Fransat.

Media rights clips from September 18 to October 1

UK commercial broadcaster Channel 4 will air a programme documenting this year’s Yorkshire Marathon.

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Media rights clips from September 4 to 17

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences in key European markets for last month’s European Athletics Championships

The International Association of Athletics Federations has signed a 10-year extension to its long-running commercial partnership with Dentsu, with the agency to continue to market the IAAF’s media rights worldwide outside of Europe and Africa through 2029.