Baseball
KBO teams agree sponsorship and media deals ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
Brewers, Sinclair complete multi-year rights renewal
Major League Baseball’s Milwaukee Brewers have signed a multiyear rights extension with Sinclair Broadcast Group, securing a key piece of revenue and media distribution in advance of the 2021 season.
La Vida Baseball plans large-scale content push devoted to Clemente
La Vida Baseball, a multi-language Latino baseball lifestyle media company, has developed a new, large-scale content initiative devoted to the life and legacy of the late Baseball Hall of Famer Roberto…
Marlins detail plans for limited fan attendance
Major League Baseball’s Miami Marlins said they will allow around 25 per cent attendance at Marlins Park this season, making the club among the first in the league to detail plans for allowing attending f…
MASN finally enables in-market streaming
The Mid-Atlantic Sports Network (MASN), the regional sports network home of Major League Baseball’s Washington Nationals and Baltimore Orioles, will finally enable in-market streaming of live games in 2…
ESPN signs contract extensions with Rodriguez, Vasgersian
ESPN has signed announcers Alex Rodriguez and Matt Vasgersian to one-year contract extensions that will keep them in place with its flagship Major League Baseball broadcast property, Sunday Night Baseball,…
Foxtel, Kayo extend Australian Baseball League backing with new deal
Australian pay-television operator Foxtel and its Kayo Sports OTT streaming platform have acquired rights to the 2020-21 edition of the Australian Baseball League
World Series TV ratings hit record low
Major League Baseball’s 2020 World Series, a six-game triumph for the Los Angeles Dodgers, ended with the event’s lowest-ever television ratings in the United States.
World Series TV ratings hit record low
Viewership for Dodgers-Rays matchup falls 30 per cent from a year ago
MLB introduces expanded integration with Snapchat
Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…
MLB strikes media-rights deal in India with Star Sports
Major League Baseball has completed a multi-year rights deal with Star Sports India in which the broadcaster will show each game of the 2020 and 2021 World Series live across India
WBSC’s GameTime to stream Taiwan Baseball5 Championships
The World Baseball Softball Confederation will stream the inaugural Taiwan Baseball5 Championships this week on its digital platform GameTime
WBSC lands international streaming rights to Panama National Baseball League
The World Baseball Softball Confederation has acquired the exclusive international streaming rights to the top tier of Panamanian domestic baseball
Yankees, Dodgers get primetime slots for MLB Division Series
Major League Baseball be prominently featuring the New York Yankees and Los Angeles, perennially two of the league’s most popular clubs, during this week’s Division Series playoffs, with each team to …
MLB unveils 2020 postseason marketing campaign
Major League Baseball this week is unveiling a new postseason marketing campaign featuring popular entertainer DJ Khaled
MLB to be seen on ABC for first time since 1995
Major League Baseball this week will be seen on the ABC broadcast network in the United States for the first time since 1995 as the league’s newly expanded playoffs begin.
MLB finalizes seven-year rights extension with Turner
Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.
MLB awarded $6m in Dominican Republic TV rights payment feud
Major League Baseball has been awarded more than $6m (€5.1