US College Sport
CBS grows Big 12 basketball inventory via ESPN deal
The Big 12 Conference is to enjoy significantly more exposure across CBS Sports for its respected basketball division following its expansion to 16 schools for the 2024-25 academic year.
Florida State pens multimedia rights deal with Legends
Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
TNT Sports continues post-NBA rights haul with Mountain West deal
As Warner Bros. Discovery's TNT Sports searches for more domestic deals ahead of the loss of its National Basketball Association rights, the company has announced a multi-year agreement for Mountain West Conference college football games.
Big Ten Conference revenue grows to record $880m ahead of expansion
The Big Ten Conference has reported a record $880m (€810m) in total revenue for the financial year to June 30, 2023, according to a copy of the conference's tax return obtained by SportBusiness.
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
ESPN, CFP ‘agree six-year extension’ worth $7.8bn
ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.
NCAA bundles women’s basketball into $920m, eight-year ESPN deal
The National Collegiate Athletic Association has agreed a new eight-year domestic and international rights deal with ESPN for 40 of its championships in an agreement worth $920m (€840m).
Big Ten agrees Greenfly deal to help college athletes monetise their content
US college athletes competing in the Big Ten Conference are to be given the chance to build their personal brands and explore commercial opportunities via the use of digital media clips featuring them…
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
College sports overhaul continues as ACC snares more Pac-12 schools
The Atlantic Coast Conference (ACC) today (Friday) voted to add three schools to its league, including two more from the beleaguered rival Pac-12 which looks destined to fold in 2024
ESPN blackout for Charter Spectrum subscribers amid Disney dispute
A number of Disney channels, including sports broadcaster ESPN, went dark yesterday (Thursday) for Charter Spectrum subscribers amid a dispute over the terms of a carriage agreement.
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Mass exodus leaves Pac-12 with four teams in college sports shake-up
The Pac-12, one of the Power Five conferences, has been left with just four teams after a series of re-alignments in college sports
Pac-12 schools ‘weigh up Apple streaming deal’ as conference shaken by departures
The Pac-12 Conference is considering a streaming-centered media-rights deal with Apple amid a number of departures from the conference
CW Network bolsters sports offering with ACC deal
The entertainment-focused CW Network has acquired exclusive rights to a slate of college football and basketball games from the Atlantic Coast Conference
Bevacqua quits NBC Sports for University of Notre Dame
Pete Bevacqua is to quit his role as chairman of NBC Sports Group to become athletic director at Notre Dame, the prestigious US university
Sportradar, Big Ten sign two-year OTT streaming extension
Sportradar has agreed a renewal through the 2024-25 college athletics season with the Big Ten Network to run its streaming service, B1G+